Getting your company AI-native
I work with founders and leadership teams who want the company to work differently, rather than to have AI somewhere in it.
Three things, usually in this order.
What does Henry Firth actually build?
The brain. The data your company already has, turned into something a commercial team can act on. Sales, EPOS, platform and ERP data in one place, answering the questions your buyer can already answer about you.
The machine. The pipeline that makes your content. One shoot into a month of output: capture, an editorial chain, longform clipped down, distribution handled automatically. I built ours and I front the output, which is an unusual combination.
The agents. Drafting, quality scoring before anything reaches a human, reporting, pricing, distribution. The recurring work that eats a team's week.
And the judgement about which of the three to do first, which is usually the most valuable part.
How does an engagement work?
I build the first one myself, so you see it working and we stop arguing about whether it can.
The second gets built alongside your people, at their desks, watching how the work actually moves.
Your team builds the third one without me.
The build is what you're paying for. The capability is what you keep.
Who is this for?
Food and CPG businesses where the operation has outgrown the tooling. Usually a founder, a CMO or a commercial director who knows their data should be telling them something and isn't, or who is spending too much to produce too little.
Most of them have been pitched a lot of AI and bought none of it. That's usually the right call, and it's a better place to start from than enthusiasm.
I take on very few at a time.
Start with the free diagnostic
Ten or twelve questions about your operation. I read the answers and send back a short video walkthrough over your own numbers: where the work is leaking, which two things are worth automating first, and roughly what each is worth.
Fifteen minutes of your time. Deliberately unpolished. You can act on it without me.
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